Last updated: July 7, 2026

This Privacy Policy describes how Hymness Studio Denmark ApS ("Hymness", "we", "us", or "our") collects, uses, and discloses your personal data when you visit, use our services, make a purchase from www.hymness.com or www.hymness.dk, or otherwise communicate with us.

For the purposes of this Privacy Policy, "you" and "your" refer to any user of our services, whether you are a customer, website visitor, or another individual whose personal data we process.

Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge that your personal data will be collected, used, and disclosed as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our services.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, legal obligations, or regulatory requirements.

When we make changes, we will publish the updated Privacy Policy on our website, revise the "Last Updated" date at the top of this page, and take any additional steps required under applicable law.

How We Collect and Use Your Personal Data

To provide our services, we collect and have collected personal data about you from a variety of sources over the past 12 months, as described below. The personal data we collect and use depends on how you interact with us.

In addition to the specific purposes described below, we may use your personal data to:

• communicate with you;
• provide and improve our services;
• fulfil our contractual obligations;
• comply with applicable legal obligations;
• enforce our Terms of Service; and
• protect our services, our business, our rights, and the rights of our customers and others.

 

Personal Data We Collect

The types of personal data we collect depend on how you interact with our website and use our services.

When we refer to "personal data", we mean any information that identifies, relates to, describes, or can reasonably be linked to you as an individual.

The following sections describe the categories and types of personal data we collect.

 

Information You Provide Directly

The personal data you provide directly to us through our website and services may include:

• Contact information, including your name, postal address, telephone number, and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and telephone number.
• Account information, including your username, password, and security questions.
• Shopping information, including the products you view, add to your shopping cart, or save to your wishlist.
• Customer support information, including any information you choose to share when contacting us through email, chat, contact forms, or other communication channels.

Some features of our services require you to provide certain personal data. You may choose not to provide this information; however, doing so may prevent you from accessing or using certain features of our website or services.

Information We Collect Automatically

When you visit our website, we automatically collect certain information about your interaction with our services ("Usage Data").

To collect this information, we may use cookies, pixels, web beacons, and similar technologies (collectively referred to as "Cookies").

Usage Data may include information such as:

• your device and browser information;
• your IP address;
• your network connection;
• pages visited and actions taken on our website;
• information about how you interact with your account; and
• other technical information relating to your use of our website and services.

 

Information We Receive from Third Parties

We may also receive personal data about you from third parties, including service providers and business partners who collect information on our behalf, such as:

• Website and e-commerce providers, including Shopify, which support the operation of our website and services.
• Payment service providers, who collect payment information (such as bank account details, credit or debit card information, and billing address) to process your payment, fulfil your orders, and provide the products or services you have requested.
• Analytics and marketing partners, who may collect information when you visit our website, open or click emails we send, or interact with our services or advertisements. This information may be collected using technologies such as cookies, pixels, web beacons, software development kits (SDKs), third-party libraries, and similar tracking technologies.

Any personal data we receive from third parties is processed in accordance with this Privacy Policy.

We are not responsible for the accuracy of information provided to us by third parties, nor are we responsible for their privacy policies or data handling practices. For more information, please refer to the Third-Party Websites and Links section below.

How We Use Your Personal Data

We use your personal data for the following purposes:

Providing Our Products and Services

We use your personal data to fulfil our contractual obligations and provide our products and services. This includes:

• processing payments;
• fulfilling and delivering your orders;
• managing your account;
• sending order confirmations, shipping updates, and other service-related communications;
• facilitating returns and exchanges; and
• enabling you to submit product reviews.

Marketing and Advertising

With your consent where required, we may use your personal data to send marketing communications by email, SMS, or other appropriate channels.

We may also use your personal data to personalise the content, products, services, and advertisements you see on our website and on third-party platforms.

Security and Fraud Prevention

We use personal data to detect, investigate, prevent, and respond to suspected fraudulent, unlawful, or malicious activities.

If you create an account with us, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other account credentials with anyone.

If you believe your account has been compromised, please contact us immediately.

Customer Support and Communication

We use your personal data to provide customer support, respond to your enquiries, and improve our products and services.

Processing your personal data for these purposes is based on our legitimate interest in providing effective customer service, maintaining our relationship with you, and continuously improving the customer experience.

 

Newsletter and SMS Communications

If you choose to subscribe to the Hymness newsletter or SMS updates, you consent to receive design stories, inspiration, product news, invitations, guides, and occasional special offers from Hymness.

We use Shopify and Klaviyo to manage subscriptions, consent records, and the delivery of email and SMS communications. When you subscribe, your contact information will be processed in accordance with this Privacy Policy.

You may withdraw your consent at any time:

• Email: Click the unsubscribe link included in any email.
• SMS: Reply STOP to any SMS message you receive from us.

The frequency of messages may vary. We are committed to sending only relevant and valuable content. Standard message and data rates may apply, depending on your mobile service provider.

If you have consented to receive SMS communications, we may use cookies and similar technologies to identify when you have added products to your shopping cart without completing your purchase. This information may be used to send you a shopping cart reminder by SMS.

Your SMS opt-in consent and mobile phone number will not be sold or shared with third parties for their own marketing purposes.

 

Cookies

Like many websites, we use cookies and similar technologies to operate and improve our website and services.

For detailed information about the cookies used in connection with our Shopify store, please visit:

https://www.shopify.com/legal/cookies

We use cookies to:

• operate and maintain our website;
• remember your preferences and settings;
• analyse website traffic and performance;
• better understand how visitors interact with our website; and
• improve the functionality, performance, and user experience of our services.

We may also allow trusted third-party service providers and partners to use cookies and similar technologies to personalise content, measure the effectiveness of marketing activities, and display relevant advertisements on our website and other websites.

Most web browsers automatically accept cookies by default. You can choose to remove or reject cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website, and some features or services may not work as intended.

Please also note that blocking cookies does not necessarily prevent all data sharing with third parties, such as our advertising and analytics partners.

 

How We Share Personal Data

We may share your personal data with third parties where necessary to operate our business, provide our services, comply with legal obligations, or pursue our legitimate business interests, as described in this Privacy Policy.

This may include sharing your personal data with:

• Service providers who perform services on our behalf, such as website hosting, IT support, payment processing, data analytics, cloud storage, customer support, order fulfilment, and shipping.
• Business and marketing partners, including Shopify, Klaviyo, Meta, and Google, to help us provide our services, personalise your experience, measure marketing performance, and display relevant advertisements. These partners process your personal data in accordance with their own privacy policies.
• Third parties where you have requested or authorised us to share your information, for example when using social media integrations, third-party login services, or other connected services.
• Affiliated companies within our corporate group where necessary for business administration and operations.
• Legal authorities or other parties where required by law, legal process, or to protect our rights, our customers, our business, or others.
• In connection with a business transaction, such as a merger, acquisition, sale of assets, restructuring, or bankruptcy.

Categories of Personal Data We Have Shared

During the past 12 months, we have shared the following categories of personal data for the purposes described in this Privacy Policy.

Sensitive Personal Data

We do not use or disclose sensitive personal data for the purpose of inferring characteristics about you.

Advertising and Marketing Activities

During the past 12 months, we may have shared certain categories of personal data with advertising and marketing partners to deliver personalised advertising and measure the effectiveness of our marketing activities.

These categories may include:

• Contact information
• Purchase and transaction information
• Website usage and browsing behaviour (Usage Data)

Our advertising and marketing partners may include platforms such as Google, Meta, Shopify, and other trusted marketing service providers.

User-Generated Content

Our services may allow you to submit product reviews or other user-generated content.

If you choose to publish content in publicly accessible areas of our website, that content may become publicly available.

Please be aware that we cannot control how other users or third parties use information that you choose to make public. We cannot guarantee the privacy or security of publicly shared information and are not responsible for any use, misuse, or disclosure of information made available by you through public areas of our services.

 

Third-Party Websites and Links

Our website may contain links to third-party websites or online services that are not operated or controlled by Hymness.

We are not responsible for the privacy practices, security, content, or accuracy of third-party websites. We encourage you to review the privacy policies and terms of use of any external websites you visit.

Any personal information you choose to share on public or third-party platforms, including social media, may be visible to others and is subject to the privacy practices of those platforms.

The inclusion of a link on our website does not imply our endorsement of the third party or its content.

 

Children's Privacy

Our website and services are not intended for children under the age of 16, and we do not knowingly collect personal data from children.

If you believe that a child has provided us with personal data, please contact us and we will take reasonable steps to delete the information.

 

Data Security and Retention

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or disclosure.

However, no method of transmitting or storing information electronically is completely secure, and we cannot guarantee absolute security.

We retain personal data only for as long as necessary to:

• provide our products and services;
• fulfil our contractual and legal obligations;
• resolve disputes;
• enforce our agreements; and
• protect our legitimate business interests.

When personal data is no longer required, it will be securely deleted or anonymised in accordance with applicable law.

 

Your Privacy Rights

Depending on your location and applicable data protection laws, you may have the right to:

• access the personal data we hold about you;
• request correction of inaccurate or incomplete personal data;
• request deletion of your personal data;
• request restriction of processing;
• object to certain types of processing;
• withdraw your consent where processing is based on consent;
• request a copy of your personal data in a portable format; and
• lodge a complaint with your local data protection authority.

To exercise any of these rights, please contact us using the contact details provided at the end of this Privacy Policy.

Before responding to your request, we may ask you to verify your identity to protect your personal data.

Withdrawing your consent for marketing communications will not affect the lawfulness of processing carried out before your consent was withdrawn. Please note that we may still send you transactional or service-related communications, such as order confirmations or important account information.

 

Complaints

If you have any questions or concerns about how we process your personal data, we encourage you to contact us first so we have the opportunity to address your concerns.

If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

 

International Data Transfers

Some of the service providers we work with may process personal data outside your country of residence, including outside the European Economic Area (EEA).

Whenever personal data is transferred internationally, we ensure that appropriate safeguards are in place, including the use of the European Commission's Standard Contractual Clauses (SCCs) or other legally recognised transfer mechanisms where required by applicable law.

 

Contact Us

If you have any questions about this Privacy Policy, how we process your personal data, or if you wish to exercise any of your privacy rights, please contact us:

Hymness Studio Denmark ApS
Email: info@hymness.com

You can also contact us through the live chat available on our website.

Hymness Studio Denmark ApS is the data controller responsible for the processing of your personal data in accordance with applicable data protection laws.